Listed inHong Kong Stock Exchange with Code
Longfor Group, founded in Chongqing in 1993, has developed its business nationwide. The six core business arms cover property development, commercial property, rental housing, smart service, housing agency service and housing decoration, and Longfor proactively establishes innovative are as such as elderly-care and urbanization projects.
Longfor Group Holdings Limited (stock code: 960) listed on the main board of the Hong Kong Stock Exchange in 2009. In the first half of 2021, the Group's revenue increased to RMB 60.6 billion overthe same period last year. Today,the Group has more than 42,570 employees and has a presence in more than 100cities. The Group has been awarded “Best 10 of Comprehensive Strength of China Real Estate Developers” for 9 consecutive years. In 2021, the Group was selected into the Fortune Global 500 and ranked in the list of “The World's 2,000 Largest Public Companies” by Forbes for 11 consecutive years.
Since 1997, Longfor has accumulated more than 1,000 development projects with a total development area of over 130 million sqm in property development. In the first half of 2021, the Group’s contractedsales reached RMB 142.63 billion.
Longfor has regarded “Paradise Walk” as its major brand to make presence in its core market layout nationwide. Inthe first half of 2021, the commercial rental grew to RMB 3.71 billion. As oftoday, the Group has 54 shopping malls nationwide, whose occupancy rate is 98%.The Group works with over 5,000 partnership brands and merchants.
Longfor developed rental housing “Goyoo” to satisfy the living pattern of the new generation and consumption upgrade. In the first half of 2021, “Goyoo” had spread over in more than 30 high-tier cities with 94,000 apartment units, ranking the top of the industry in scale. “Goyoo” ranked first among centralized long-rental apartment brands.
Founded in 1998, Longfor Smart Service set its foot in 13 comprehensive operation service fields, and has completed the layout of the first and second tier core cities and the third and fourth tier potential cities, and the owners' satisfaction rate has exceeded 90% for 12 consecutive years. Longfor is highly regarded by customers for its high-quality service of “satisfaction + surprise”.
Gannet Brokerage provides real estate brokerage one-stop service. As of June 2021, Gannets Brokerage has provided services to more than 390,000customers in over 30 cities, and the customer satisfaction rate exceeded 96%.
Gannet Decoration is comprised of smart decoration, integrated design Institute and smart new materials and provides the assembled integrated solution of immediate occupation upon decoration.
Longfor had implemented 77 TOD commercial projects, with a total business development area of over 10 million sqm under the focus of TOD. Through the combination of various complex spaces and business integrationin different urban locations, the ecology was formed to grasp more possibilities in the future.
Longfor is dedicated to taking on social responsibility in its role as an outstanding corporate citizen. It has established the Longfor Foundation and the Longfor Welfare Day. As of today, the investment in Longfor Charity and Public Welfare has nearly RMB1 billion. In August 2020, Longfor Group formally established the Environmental, Social and Governance (ESG) Committee. In view of its outstanding performance in environmental protection, social responsibility and corporate governance, Longfor Group has been selected as one of the 50 constituent stocks of the Hang Seng China ESG Indexes.
Longfor has promoted the employer value proposition of “longfor for me”. Longfor's multi-level talent recruitment and development system have cultivated numerous vocational managers with entrepreneurship spirit for the industry.
In the future, Longfor will adhere to the strategy of “SaaS, Space as a Service”and deeply participate in the reconstruction of urban space and services from the perspective of customers. It will also be driven by technology to constantly upgrade space operations solutions. Meanwhile, Longfor will deeply participating in the reconstruction of urban space and services, and constantly upgrading the capacity of space creation and services, building Alive Space and Compelling Service and constantly practices the business philosophy of “For You Forever”, provide more diversified services and development space for consumersand partners, and become a customer-centered space construction service enterprise.